Augmented reality (augmented reality) is a technology that integrates digital elements into the physical environment in real time, integrating virtual information into everyday perception through various devices (tablets, smartphones, etc.), enriching human perception of the real world.
The devices used superimpose images, text or video on the user’s surroundings to create an integrated and interactive visual experience, enabling a level of interactivity and personalization previously impossible.
This fusion of digital information with the physical environment opens up new possibilities in e-commerce marketing, enabling consumers to view and test products in real-world settings, improving purchase decision,engagement and conversion rates.

Advantages and limitations of augmented reality in digital marketing

In the e-commerce industry, augmented reality is becoming a revolutionary tool for improving the online shopping experience.
AR allows consumers to visualize products in real-world contexts prior to purchase, helping to reduce uncertainty and improve customer satisfaction.
The integration of virtual elements into the real environment opens new frontiers for brand-consumer interaction, transforming the way we explore and purchase products online.
Indeed, thanks to AR, it is possible to experience makeup, clothing, or furniture without moving from the home environment and without the need for physical interaction.
This integration offers the possibility to solve the problem of physical inventory and, in addition, to personalize the shopping experience in a revolutionary way.
The e-commerce marketing industry derives numerous benefits from the use of augmented reality, including increased consumer engagement, reduced return rates, and an improvement in the shopping experience.
In any case, it is also good to highlight the limitations involved in this implementation that you should consider if you want to use augmented reality in your digital marketing efforts.
The main factors to consider are:

• Implementation costs: introducing AR into one’s business requires a considerable investment in hardware, software and content development.
  This economic commitment can be a significant barrier for small and medium-sized businesses, limiting access to these technologies to organizations with greater availability.
• Technological barriers: the effective use of augmented reality requires specific devices, such as AR-compatible smartphones and tablets.
  This requirement is a barrier to entry for part of the market, making these technologies less accessible and attractive to some consumer segments.
• Data privacy and security: the collection of a large volume of data on users, including behaviors and interactions, raises privacy and data security issues.
  It is necessary for companies to take data protection measures to build and maintain consumer trust by ensuring the security of personal and sensitive information.

Marketing strategies: how to use AR in digital marketing

To maximize the effectiveness of digital marketing campaigns using augmented reality, it is critical to take a strategic approach that focuses on three key pillars:

• Enhancing the customer experience: it is essential to focus on how AR implementation technologies can enhance customer interaction and highlight the unique benefits of your offering to be successful in your online campaigns.

• Intuitive usability: it is important to ensure that immersive experiences are accessible and easy to use to ensure their effectiveness, for example, by designing experiences that are intuitive and usable by as many people as possible.
• Tailored personalization: personalizing the experience is key to increasing engagement and conversion rates, as well as creating an emotional connection and lasting memory in your customers.

In addition, it is worth mentioning some examples of innovative and successful uses of augmented reality in digital marketing:

• QR code: the QR code is a very versatile tool that allows a customer to instantly link to and interact with a website.
  The QR code can be placed on a business card, on a restaurant menu, on a billboard, and many other things that one could interact with.
• Virtual Trials: with augmented reality, scaling functions on a smartphone can be used to accurately project what a live garment looks like.
  Users can shop on the phone, use the front camera and virtually try on items in an e-commerce store.
  This AR experience is an effective shopping tool for consumers and businesses.
• Experiential marketing: augmented reality allows apps to be created to promote a product or service.
  This is a digital marketing tool with great engagement, offering a unique augmented reality experience to all who interact with it.

Perspectives of augmented reality in digital marketing

According to some data from Fortune Business Insights, AR marketing was born as a concept in 2019 and by 2021 recorded investments of $9.45 billion; the following year it rose to $13.72 billion.
This rapid increase authorizes predictions regarding the future expansion that this market will continue to have.
In addition, the same Fortune Business Insights report saw 12 different industries invest considerably in AR marketing. Media had the largest market share at 12.4 percent, which would show that a wide range of industries are investing in this implementation and doing so at a similar pace.
Some of the major investment sectors include gaming, auto, retail, healthcare, education and manufacturing.
In light of the data presented and the considerations made, we can say that augmented reality has universal potential in marketing and sales strategies. Article written in partnership with JECatt – Junior Enterprise of Catholic University.

The post The impact of augmented reality in marketing first appeared on Square Marketing.

TikTok Hub: Innovation and Trending

This result, is largely attributable to the implementation of TikTok Hub: a sophisticated digital marketing service to support SMEs.
TikTok Hub stands out for its ability to analyze and manage advertising campaigns totally autonomously, reducing costs while maximizing profits.
This cost-efficient service thus offers the advantage of attracting new consumers and users while building loyalty with existing customers.
In addition, the companies involved can benefit from a wide range of products, guides and tools to quickly and optimally develop business on the platform.
The TikTok platform dedicated to small and medium-sized businesses is organized to offer a menu full of services, including:

• Solution
• Measurement
• Inspiration
• Resources
• Events
• News

TikTok Hub is further distinguished by offering two main services: TikTok Ads Manager and TikTok Pixel.

TikTok Ads Manager

Through the service promoted by TikTok Hub, any enterprise, regardless of its size or business sector, can benefit from comprehensive and detailed support to develop its business quickly and efficiently by managing and creating advertising campaigns.
This distinctive approach is committed to providing comprehensive, detailed and personalized support to every small and medium-sized business.
Each company will thus be carefully guided through strategic steps, initially defining the advertising budget, taking into account available resources and marketing objectives; and then studying the bidding methods best suited to the company’s specific context.
During the process of setting up its Ad Group, a wide range of useful tools and resources are provided to guide the enterprise’s decisions, maximizing the impact of its advertising campaigns on TikTok.
Such assistance thus ensures efficient resource management, practical suggestions and best practices for developing a suitable advertising strategy that adheres to the specific goals and needs of each enterprise.

TikTok Pixel

TikTok Hub offers an additional service called TikTok Pixel, an arithmetic and analytical solution aimed at calculating and measuring the results of one’s advertising campaigns.
Through the precise evaluation of the impact of advertisements on TikTok, one can develop one’s digital marketing strategy.
So, through the collection and analysis of data provided by TikTok Pixel, businesses can understand in detail the trends and behavioral patterns of users, along with the interactions that connect them.
TikTok Pixel, moreover, is a key tool in being able to better monitor sales and user activity by accurately tracking listings on TikTok and the purchases that are subsequently made.
Finally, TikTok Pixel is a valuable ally in identifying the optimal target audience for one’s advertising campaigns.
This is made possible by the analytical service it offers, based on the precise identification of user audiences inclined to interact with its content and make such purchases.

Italian launch of “Follow Me”

“Follow Me” represents an innovative multichannel educational experience designed to provide support and help SMEs in achieving real results by leveraging the potential offered by TikTok Hub.
In this way, therefore, SMEs, which are a key component in the TikTok community, will be able to expand their business.
“Follow Me,” in fact, aims to offer differentiated training paths to SMEs, based on the specific goals of the participants.
During the course of the program, small and medium-sized businesses will be encouraged to sign up for a six-week mailing, illustrating best practices for managing their advertising campaigns on TikTok.
The guides provided within “Follow Me” will allow businesses to discover several benefits, such as the ability to create their own free Business Account, access a Creative Center to find inspiration for their content, and learn the best strategies, to better manage Ads Manager and Promotion.

Increasing the propensity to purchase

In addition, the engagement of TikTok and its services appears to be correlated with a significant increase in consumers’ propensity to purchase; in fact, according to statistical data, 87 percent of users said that viewing content from small and medium-sized businesses on TikTok, positively influenced their purchasing decisions. Article written in partnership with JECatt – Junior Enterprise of Catholic University.

The post How to implement a marketing campaign: TikTok Hub for SMEs first appeared on Square Marketing.

With her mastery of the art of information design, Giorgia has transformed what is often considered cold and inscrutable into something warm, tangible and, above all, human. Where does this ability come from?

Where does this ability come from?

Perhaps from her background in architecture, she taught her to appreciate the balance between forms, spaces and functions. Or perhaps it is her PhD in Design, which led her to explore the depths of the visual representation of information.

Or perhaps, it is simply her natural inclination to see beyond numbers and statistics, to seek the history and humanity that hide behind them.

What is certain is that Giorgia Lupi is not content to accept data as it is: she embraces it with an artistic fervor, transforming it into visual narratives that touch the heart and mind. And in this process, she manages to make us see the data not as mere points on a graph, but as pieces of a larger story, made up of people, ideas and relationships.

In addition to having founded Accurat, one of the most important design agencies in the world, Giorgia currently holds the role of information designer and partner at Pentagram (the most important design studio in the world).

Her work isn’t just about making data more accessible or understandable; she goes further, transforming them into mirrors that reflect our own reality.

What emerges from these visualizations are not just figures and diagrams, but emotions, nuances and contradictions that make man unique.

With her works, Giorgia Lupi not only illuminates what is already visible in the data, but she also searches for what is hidden, what escapes the surface but which can reveal so much about our society and ourselves.

During covid, the New York Times decided to publish one of her most brilliant works, relating to the story of her convalescence: “1374 Days”.

Vibrant and bold colors to represent the days, traced with extreme precision and a firm delicacy.

How to relief pain through data: in this mission, Giorgia teaches us a fundamental lesson; data is not just a tool to analyze the past, mark the present or predict the future. They are a window through which we can look at the world with new eyes, discovering connections and meanings that would otherwise remain hidden.

In an era where data seems to dominate every aspect of our lives, it is important to remember the power we have to shape and interpret it according to our human vision. And in this sense, Giorgia Lupi is more than an “information” designer.

She is a guide who helps us navigate the labyrinth of data, showing us that, even behind the most abstract figures, there is always a human story to tell.

The post The power of data: the genius of Giorgia Lupi. first appeared on Square Marketing.

After the incredible twist of Twitter’s rebranding, now “X”, the world of social media seems to have become more exciting than ever. New horizons open up before us, and we can’t help but tell you about them.

Diving into marketers’ predictions for 2024, social experts seem to have revealed some very interesting insights. We’d like to share with you some key tips that could improve our social strategies.

1. Build lasting relationships.

In 2024, it’s not the speed of content that dictates the rules, but the depth of relationships. Building meaningful and lasting connections with your audience will be the secret to success.

2. “Thought leadership”.

In a society full of uncertainties, thought leadership will be our landmark. Sharing authentic content, based on one’s own experiences and points of view, will be fundamental to stimulate new ways of thinking, encouraging discussions that can generate trust and improve engagement.

3. AI and social insights.

In 2024, AI will be considered as the golden rule for analyzing data. Less time to operate, more time to plan.

4. Shorts.

Mastering video content will be the key to success in 2024. To keep up with trends you need to create compelling and concise content.

5. Customization and blockchain.

Virtual reality and blockchain are now our present. Integrating these realities with customized and user-generated content will allow you to create winning social strategies.

6. Leave microblogging to focus on videos.

Let’s forget about X and focus on platforms like Facebook, YouTube and Instagram. Investing in video storytelling is the key to creating emotional connections that last over time.

7. Build the audience.

Building our audience before creating content is essential: we analyze, engage and understand our audience. We look beyond likes and focus on clicks and conversions.

8. Create meaningful connections.

We focus on brand: forging meaningful connections with micro-influencers, sustainability and community building. In 2024, brands’ authenticity and responsibility will define their success.

9. Data Analytics e AI.

We prioritize video content, adapting strategies to emerging trends and building authentic connections. However, let’s not forget about the power of analytics and tools such as AI to optimize campaigns and measure ROI.

10. AI Future in Meta.

Let’s get ready for Meta’s AI revolution! Generative AI will change the game in content creation and planning. Important: We use AI as a support, not as a replacement.

The key to success will be maintaining authenticity in communications established with our audience.

The post What to expect from social media in 2024? first appeared on Square Marketing.

Forget about minimalism.

2024 is the year of visual abundance, with rich graphical structures and complex details.

Let’s dive into them:

1. Maximalism. One of the predominant trends is the abandonment of minimalism in favor of “abundant” compositions. These densely populated graphic structures are gaining ground, bringing along an explosion of color and intricate detail that monopolizes space on the page. This evolution, linked to maximalism, presents itself as a rich and engaging visual narrative. Surprisingly, this abundance does not appear chaotic, as it respects the fundamental principles of graphic composition, such as organization and visual hierarchy, always maintaining a focal point to attract attention.

2. WOW typography. At the same time, we are witnessing a renaissance of bold and complex typefaces. The extreme use of display fonts, while it can present readability challenges, is transforming into an unprecedented creative opportunity. Often protagonists of rebranding projects, these fonts are integrated into the visual concept, helping to create a unique and memorable aesthetic.

1. Long live Mascots. Corporate mascots are emerging as an important element within the communication strategy. Not limited to food or the children’s sector, these figures represent and communicate company values in a vibrant way, transforming the brand identity into a recognizable and engaging icon for the public.

2. 3D Surrealism. Finally, the surrealist approach to 3D is attracting great interest. The use of 3D is no longer limited to specific areas such as video games or animation, but is being experimented with as a tool for creating surprising atmospheres and effects. This trend distances itself from the imitation of reality, aiming to create surreal environments and forms that capture the imagination.

The post Design trends 2024 are all about abundance first appeared on Square Marketing.

When it comes to advertising investment, especially during the holiday season, digital turns into the stage where brands fight their battle to gain the audience’s attention.

But here’s the problem: it seems that many have forgotten to performe at their best onto the right stage. Picture the scene: millions (indeed, billions) thrown into the advertising arena.

Where do these investments end up?

The vast majority into the digital void. An in-depth analysis reveals that during the holiday season, when the going gets tough, brands happen to miss the target. Their content is not ready for the digital era and the platforms are not good enough for what has being created.

Here is a thought-provoking number: more than 50 percent of the money spent on digital advertising has been put into photo/video content that is not suitable for the digital scenario.

And unfortunately, it would seem that this is not a sporadic mistake, but a repeating loop, with an almost identical budget (73 billion euros) consistently wasted every year during the holiday season.

At a critical time like the holidays, when people are more likely to shop, ads seem to get lost in the digital sea instead of reaching the safe harbor of their audience.

The truth is that the contents have not been adapted to digital environments: the brand is not visible in the first few seconds of videos, formats are as bad as our mood on Mondays, and there is a crucial lack of subtitles (in a world where 90 percent of videos are watched without audio).

Reflecting on this scenario, how should creative work be judged instead? Great. But digital adaptation is like the hidden detail that makes the difference between going unnoticed or shining bright like a diamond. Optimizing content for various formats and platforms means not only increasing the quality, but also the real effectiveness of the ad.

In an era when every penny of the budget counts, digital adaptation seems to be the key to gift marketing teams (who enjoy performing ads) with moments of pure happiness.

So our advice goes without saying: be smart with your budget. Let’s avoid wasting it by making underestimating digital adaptation.

And in the ever-expanding digital scenario ahead, with its rules and secrets, it is time to focus on strategies, adapt to the context, and take our campaigns to the digital stage as they deserve.

The post The billions invested (and wasted) by brands in adv first appeared on Square Marketing.

In the current digital era, the traditional image of celebrities seems faded and distant.

Extensive research conducted in Italy’s Branded Industries revealed a surprising shift. Influencer marketing is constantly growing, and it is these new faces – nano and micro influencers – that are taking center stage. What are the reasons? Authenticity, the closeness to values common to the audience, and the ability to engage in stories that seem to be about us.

Over 12 months a meticulous study has been carried and it ended in June 2023, involving a sample of 100 managers, including function managers and communications professionals, active in member IdMs.

This study was carried out in collaboration with prestigious institutions such as Almed (Alta Scuola in Media Comunicazione e Spettacolo of the Università Cattolica del Sacro Cuore), Sensemakers and Comscore, companies specializing in the analysis of digital audience behaviors and profiles.

One of the most striking findings from the research is the rise of Influencer Marketing as the preferred communication strategy for IdMs. As general manager of Centromarca Vittorio Cino says, this trend reflects the evolution and professionalization of the sector in Italy, as well as the ever-increasing focus of brands on ways of relating with consumers that are more qualitative, profiled and creative.

The episode highlights the ability of TikTok and social media in general to directly influence an individual’s public and personal perception. Victor Osimhen, already the subject of media controversy and fake news, has seen his relationship with society further compromised. The player’s manager even threatened legal action to protect his client’s reputation.

Despite attempts at clarification and appeasement, Osimhen’s nervousness was evident at the pre-match retreat, a sign that the case was far from resolved. But this is not just a personal problem of the player; it has broader impacts. Naples is trying to regain last season’s glow, but the Osimhen case has further complicated its efforts.

At a time when social media play an increasingly central role in our lives, this episode reminds us how important it is to be aware of the power they have in shaping perceptions and relationships. With its immediate virality, TikTok can trigger unexpected and destabilizing situations, such as the one we saw with Napoli and Osimhen.

In conclusion, the power of TikTok and social media in general should not be underestimated.

Interesting Data.

• 75% of the sample said they had developed Branded Content projects in the surveyed year, achieving surprising results. In addition, the average level of interactions per post made by influencers on both Facebook and Instagram corporate profiles was 1.6 times higher than the average for the Italian market.
• 62% of food and non-food IdMs have chosen to partner with micro-influencers to enhance their brands and products on digital channels. This choice has been shown to generate average levels of interaction with potential consumers that are 20% higher than the total amount of content they publish.
• Nano-influencers, representing 45%, surpassed celebrities, standing at 37%. In addition, 40 percent of companies hired creators to develop creative content.
• The performance of “paid partnerships” has been shown to have multiplied audience engagement. In general, branded posts by FMCG branded companies on Facebook and Instagram produced 24 times more interactions than those generated by corporate social profiles.

In the scenario of emerging social platforms, Instagram stands out as a key tool in influencer marketing, with 89 percent of interactions made by influencers focusing on Instagram. In addition, TikTok is already included in influencer marketing plans by 31% of IdMs, surpassing YouTube, chosen in 28% of cases.

While celebrities may still have their place, the golden age of past icons seems long gone. Modern audiences are thirsty for authenticity and real connections, and that is what nano and micro influencers offer. Looking ahead, we can expect Influencer Marketing to continue to evolve, with an increasing emphasis on authenticity and proximity to the audience values.

We have entered an era where emerging social media stars have taken over, and Influencer Marketing is stronger than ever. Celebrities may have lost their former glory, but nano and micro influencers are leading us toward a more authentic and engaging future.

Welcome to the new era, where proximity and authenticity are the keys to success.

The post Bye bye celebrities, content creators are the new stars first appeared on Square Marketing.

In the world of soccer, where a player’s talent and image are often in the spotlight, a platform like TikTok can turn into a sharp double sword that can shape reality in unpredictable ways. The latest episode to shook Italian soccer involves soccer player Victor Osimhen and his club, Napoli, highlighting the power of social media in defining how we perceive the world and ourselves.

It all started with a video posted on Napoli’s official TikTok channel, a clip playfully mocking Osimhen’s mistake during a penalty kick. However, the joking intent was interpreted quite differently by the player and his manager, Roberto Calenda, who called it “unacceptable.” The video was quickly removed, but the damage had been done.

The episode highlights the ability of TikTok and social media in general to directly influence an individual’s public and personal perception. Victor Osimhen, already the subject of media controversy and fake news, has seen his relationship with society further compromised. The player’s manager even threatened legal action to protect his client’s reputation.

Despite attempts at clarification and appeasement, Osimhen’s nervousness was evident at the pre-match retreat, a sign that the case was far from resolved. But this is not just a personal problem of the player; it has broader impacts. Naples is trying to regain last season’s glow, but the Osimhen case has further complicated its efforts.

At a time when social media play an increasingly central role in our lives, this episode reminds us how important it is to be aware of the power they have in shaping perceptions and relationships. With its immediate virality, TikTok can trigger unexpected and destabilizing situations, such as the one we saw with Napoli and Osimhen.

In conclusion, the power of TikTok and social media in general should not be underestimated.

TikTok reminds us that we live in an era when communication is more powerful than ever. Words and images can travel at astonishing speeds through the digital world, shaping perceptions and relationships in unexpected ways. And while TikTok can be a fun and creative platform, it can also be a breeding ground for discord and conflict, as the case of Osimhen and Napoli shows.

In conclusion, TikTok is a reflection of our increasingly connected society influenced by social media. It is a powerful communication tool that can shape reality and trigger unexpected conflicts. This case prompts us to reflect on the importance of responsible use of social media and the need to be aware of its potential impact on our lives.

TikTok is here to stay, and its power continues to grow.

How we are going to use it is up to us.

The post TikTok is here to stay and its power grows: the Osimhen case. first appeared on Square Marketing.

Identify your target audience

First, you need to understand who your potential customers are. Can you focus on residential, commercial or industrial projects? Are you trying to reach homeowners, real estate developers, or businesses? Identify your target audience so you can create targeted marketing messages.

Develop a strong brand

Build a solid and consistent brand that reflectsyour company’s identity. This includes creating a memorable logo, a professional website, and high-quality marketing materials. Make sure your brand communicates professionalism, experience and trust.

Use digital marketing

In today’s digital world, online marketing is crucial. Create a solid online presence through a well-structured, search engine optimized (SEO) website and use social media to promote your projects and interact with your audience. You can also consider online advertising, such as Google Ads and social media ads, to reach a wider audience.

Show your projects

The construction industry relies heavily on tangible evidence of achievements. Be sure to showcase your previous projects through high-quality photographs and testimonials from satisfied clients. You can create a portfolio on your website and use it in your marketing activities to demonstrate your skills and the quality of your work.

Participate in industry events

Construction trade shows, conferences, and industry events are great ways to connect you with potential clients and business partners. Attend these events to present your company, establish business relationships and stay up-to-date on the latest trends and innovations in the industry.

Provide informative content

Offer value to your audience through informative content. You can create a blog on your website where you can share tips and experiences in the construction industry. This will help you build authority and trust among potential clients.

Collaborates with industry influencers

Look for influencers or experts in the construction industry with a good online presence and a follower base akin to your target audience. Consider collaborating with them to promote your projects or brand through reviews, videos or sponsored posts.

Offer exceptional customer service

Customer satisfaction is paramount in the construction industry. Make sure to offer high-quality customer service by responding promptly to inquiries, resolving any problems, and maintaining clear communication with customers throughout the construction or renovation process.

Remember that marketing in the construction industry takes time and constant effort. Monitor the results of your marketing activities and make changes if necessary. Be patient and persistent, and over time you will get the desired results.

The post How to do marketing in the construction industry first appeared on Square Marketing.

We browse an e-commerce, move from one product to another, scroll through the photos, read the technical specifications comparing them with those of other similar products, finally decide to add that product to the shopping cart…but then, for some reason, that’s just where it stays, never completing the purchase.

It happens a lot. Cart abandonment is a widespread phenomenon online.

Suffice it to say that the global abandonment rate is 80.6% and even increases to 83.76% if we analyze abandoned carts from mobile devices (SaleCycle).

But what is meant by an abandoned cart?

A premise must be made. Cart abandonment and checkout abandonment are not the same thing.

Cart abandonment refers to potential consumers who browse an e-commerce site, add products to their shopping cart, but then for a variety of reasons do not complete the purchase.

Checkout abandonment, on the other hand, occurs when a customer abandons the
purchase during one of these 3 basic steps:

1. Customer data entry
2. Choice of shipping method
3. Choice of payment method
   

What are the main reasons why we abandon the checkout process?

While it is true that we cannot always have full control over cart abandonment, as users often misuse it by using it as a wishlist, it is also true that we can do a lot to decrease the abandonment rate in the checkout process.

In fact, the reasons for abandonment are many, but all legitimate.

The main cause of abandonment at the checkout process is a lack of transparency on price. It often happens that we find out only at the time of payment that the product or service we wish to purchase costs more than expected because of hidden shipping costs, taxes, etc. (does buying an airline ticket ring a bell?).

They follow among other reasons: the obligation to create an account, an overly long and complex purchasing process, lack of user trust, errors and technical problems, slow shipping, unclear return policies, and few payment methods available.

What can we do to decrease cart abandonment during the checkout process?

Interestingly, according to SaleCycle’s analysis, cart retrieval emails have a 40.10% open rate, which in turn generate a 24.18% conversion rate.

An email sent within a maximum of 72 hours after the user has abandoned the cart can convince the user to return to the site to finalize the purchase or reservation.

Timing in these cases therefore plays a key role, especially if there are promotions running on the site that may arouse our user’s urgency.

As we have seen one of the reasons why our user does not complete the purchase is because the checkout process is too complex, optimizing the user experience is therefore crucial so that the purchase path is as simple and streamlined as possible.

Ideally, you should be able to complete the process within 1 to 2 minutes at most, reducing the required fields to the bare minimum and eliminating unnecessary steps such as creating an account.

We should also remember that the user nowadays is very demanding and attentive, so it is important to facilitate his or her experience as much as possible not only from a site navigation point of view, but also from the point of view of the actual purchase.

Offering him multiple payment methods, guaranteeing him expedited shipping, secure return policies, and maximum transparency on price will entice him not only to more confidently complete his purchase on the site, but why not, also to repurchase in the future.

These are just some of the best practices you can try to adopt for your e-commerce. Do you want to know more? Please feel free to request a personalized consultation!

The post E-commerce: how to avoid abandoned carts first appeared on Square Marketing.