{"id":11657,"date":"2022-08-26T12:33:24","date_gmt":"2022-08-26T10:33:24","guid":{"rendered":"https:\/\/squaremarketing.it\/services\/social-selling\/"},"modified":"2024-10-15T09:45:56","modified_gmt":"2024-10-15T07:45:56","slug":"social-selling","status":"publish","type":"page","link":"https:\/\/squaremarketing.it\/en\/services\/social-selling\/","title":{"rendered":"Social Selling"},"content":{"rendered":"<style>.elementor-11657 .elementor-element.elementor-element-f38e62d{margin-top:80px;margin-bottom:80px;padding:0px 80px 40px 80px;}.elementor-11657 .elementor-element.elementor-element-63950ed{--spacer-size:5px;}.elementor-widget-heading .elementor-heading-title{font-family:var( --e-global-typography-primary-font-family ), Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );color:var( --e-global-color-primary );}.elementor-11657 .elementor-element.elementor-element-f119973 .elementor-heading-title{font-family:\"SuisseIntl-Semi\", 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.elementor-element.elementor-element-9f17e43{font-size:16px;}.elementor-11657 .elementor-element.elementor-element-0f5be59{font-size:14px;}}\/* Start Custom Fonts CSS *\/@font-face {\n\tfont-family: 'SuisseIntl-Semi';\n\tfont-style: normal;\n\tfont-weight: normal;\n\tfont-display: auto;\n\tsrc: url('https:\/\/squaremarketing.it\/wp-content\/uploads\/2023\/03\/SuisseIntl-SemiBold.ttf') format('truetype');\n}\n@font-face {\n\tfont-family: 'SuisseIntl-Semi';\n\tfont-style: normal;\n\tfont-weight: 300;\n\tfont-display: auto;\n\tsrc: url('https:\/\/squaremarketing.it\/wp-content\/uploads\/2023\/03\/SuisseIntl-Light.ttf') format('truetype');\n}\n\/* End Custom Fonts CSS *\/<\/style>\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"11657\" class=\"elementor elementor-11657 elementor-2326\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f38e62d elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"f38e62d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8541ee7\" data-id=\"8541ee7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-63950ed elementor-widget elementor-widget-spacer\" data-id=\"63950ed\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f119973 elementor-widget elementor-widget-heading\" data-id=\"f119973\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Social selling.<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ef13948 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"ef13948\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-89d8815\" data-id=\"89d8815\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5717c77 elementor-widget elementor-widget-image\" data-id=\"5717c77\" data-element_type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_direction&quot;:&quot;negative&quot;,&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:5,&quot;sizes&quot;:[]},&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:60}},&quot;motion_fx_devices&quot;:[&quot;widescreen&quot;,&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet&quot;]}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1280\" src=\"https:\/\/squaremarketing.it\/wp-content\/uploads\/2022\/09\/socialselling_02-min.jpg\" class=\"attachment-full size-full wp-image-10992\" alt=\"\" srcset=\"https:\/\/squaremarketing.it\/wp-content\/uploads\/2022\/09\/socialselling_02-min.jpg 1920w, https:\/\/squaremarketing.it\/wp-content\/uploads\/2022\/09\/socialselling_02-min-300x200.jpg 300w, https:\/\/squaremarketing.it\/wp-content\/uploads\/2022\/09\/socialselling_02-min-1024x683.jpg 1024w, https:\/\/squaremarketing.it\/wp-content\/uploads\/2022\/09\/socialselling_02-min-768x512.jpg 768w, https:\/\/squaremarketing.it\/wp-content\/uploads\/2022\/09\/socialselling_02-min-1536x1024.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-b1ac0ce\" data-id=\"b1ac0ce\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-641cac7 elementor-widget elementor-widget-heading\" data-id=\"641cac7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What's social selling.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-739b33f elementor-widget elementor-widget-text-editor\" data-id=\"739b33f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In short, social selling is a way for salespeople to connect and build relationships with potential customers through social networks. In recent years, social selling has morphed into virtual selling as sellers are increasingly using technology and sales tech (not just social media) to connect with potential buyers. Social and virtual selling enable salespeople to establish trusting relationships, increase social credibility, and ultimately achieve their sales goals.<\/p>\n<p>As technology and communication methods have advanced, connecting with potential customers in both B2B and B2C markets has replaced old sales techniques. These older sales techniques, such as telemarketing, lack the greater convenience and personalization of social and digital selling. Using your brand&#8217;s social channels and sales technology to actively interact with potential customers and develop a connection with them can help you achieve your company&#8217;s sales goal.<\/p>\n<p>Social selling is not simply about adding new leads to your sales list; it is about forming meaningful social interactions and presenting your brand as a trusted source for solving a customer problem through your product or service.<\/p>\n<p>Rather than a forced closing plan or a forward agreement, social selling is more closely related to lead generation, or the process of establishing and maintaining relationships with customers at all stages of the sales pipeline and funnel. In this regard, sales teams must be willing to invest time and focused efforts in constantly interacting with their prospects.*<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-dce-background-overlay-image-url=\"http:\/\/squaremarketing.it\/wp-content\/uploads\/2022\/08\/Square-Marketing-elemento-grafico-2.jpg\" class=\"elementor-section elementor-top-section elementor-element elementor-element-421ef74 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"421ef74\" data-element_type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-71ed79f\" data-id=\"71ed79f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dee50dd elementor-widget elementor-widget-spacer\" data-id=\"dee50dd\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c9220ac elementor-widget elementor-widget-heading\" data-id=\"c9220ac\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Traditional selling vs. Social selling<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-75d393b elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"75d393b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0b89a4a\" data-id=\"0b89a4a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-82b56bd elementor-widget elementor-widget-heading\" data-id=\"82b56bd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Traditional sale<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b06db5d elementor-widget elementor-widget-text-editor\" data-id=\"b06db5d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Search<\/strong><\/p><ul><li>Buy contact lists<\/li><li>Limited personal contacts<\/li><li>Blocked by gatekeepers (secretaries, switchboards&#8230;)<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da5bf84 elementor-widget elementor-widget-text-editor\" data-id=\"da5bf84\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Report<\/strong><\/p><ul><li>Random or out-of-date contacts<\/li><li>Limited data on the prospect<\/li><li>Irrelevant information<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e016de3 elementor-widget elementor-widget-text-editor\" data-id=\"e016de3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Engagement<\/strong><\/p><ul><li>Relying on cold calls<\/li><li>Waiting for word of mouth<\/li><li>Doing massive advertising<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e9805fc\" data-id=\"e9805fc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e9b42af elementor-widget elementor-widget-heading\" data-id=\"e9b42af\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Social selling<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a40de90 elementor-widget elementor-widget-text-editor\" data-id=\"a40de90\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Search<\/strong><\/p><ul><li>Use professional networks<\/li><li>Connect prospects on social<\/li><li>Gain direct access to key decision makers<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a9f0969 elementor-widget elementor-widget-text-editor\" data-id=\"a9f0969\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Report<\/strong><\/p><ul><li>Focus on real connections<\/li><li>Gather infomation online<\/li><li>Discover news about target companies<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2bd177f elementor-widget elementor-widget-text-editor\" data-id=\"2bd177f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Engagement<\/strong><\/p><ul><li>Leveraging social media to break the ice<\/li><li>Have relevant conversations<\/li><li>Guide the prospect through the path to purchase<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-74dd1a9 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"74dd1a9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2788311\" data-id=\"2788311\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8ba9f6a elementor-widget elementor-widget-heading\" data-id=\"8ba9f6a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why is it important?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e2c1b48 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"e2c1b48\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-cd35e34\" data-id=\"cd35e34\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-db0129e elementor-widget elementor-widget-spacer\" data-id=\"db0129e\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a10fc48 elementor-widget elementor-widget-image\" data-id=\"a10fc48\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1280\" src=\"https:\/\/squaremarketing.it\/wp-content\/uploads\/2022\/09\/socialselling_04-min.jpg\" class=\"attachment-full size-full wp-image-10994\" alt=\"\" srcset=\"https:\/\/squaremarketing.it\/wp-content\/uploads\/2022\/09\/socialselling_04-min.jpg 1920w, https:\/\/squaremarketing.it\/wp-content\/uploads\/2022\/09\/socialselling_04-min-300x200.jpg 300w, https:\/\/squaremarketing.it\/wp-content\/uploads\/2022\/09\/socialselling_04-min-1024x683.jpg 1024w, https:\/\/squaremarketing.it\/wp-content\/uploads\/2022\/09\/socialselling_04-min-768x512.jpg 768w, https:\/\/squaremarketing.it\/wp-content\/uploads\/2022\/09\/socialselling_04-min-1536x1024.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7a916c9\" data-id=\"7a916c9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-818b26a elementor-widget elementor-widget-spacer\" data-id=\"818b26a\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d327c9f elementor-widget elementor-widget-text-editor\" data-id=\"d327c9f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\"><span class=\"s1\">In today&#8217;s hyper-connected world, social selling represents an improvement over conventional forms of selling that can often be impersonal. Through direct interaction such as commenting, liking and sharing customer posts, along with sales technology such as LinkedIn Sales Navigator, companies can naturally build social credibility and generate &#8220;free&#8221; advertising to turn their prospects into buyers.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-114770e elementor-widget elementor-widget-spacer\" data-id=\"114770e\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa12c17 elementor-widget elementor-widget-heading\" data-id=\"aa12c17\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Salespeople who use social selling get the best sales results<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0f4c9cc elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"0f4c9cc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-9f391a0\" data-id=\"9f391a0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-213f9fc elementor-widget elementor-widget-counter\" data-id=\"213f9fc\" data-element_type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"45\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\"><a href=\"#\" style=\"font-size:25px;padding-left:7px\">%<\/a><\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c3c7071 elementor-widget elementor-widget-text-editor\" data-id=\"c3c7071\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Salespeople who use social selling create 45% more opportunities than their colleagues who do not use it.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-40dbcd6\" data-id=\"40dbcd6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f7b0d67 elementor-widget elementor-widget-counter\" data-id=\"f7b0d67\" data-element_type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"51\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\"><a href=\"#\" style=\"font-size:25px;padding-left:7px\">%<\/a><\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c2efb4 elementor-widget elementor-widget-text-editor\" data-id=\"1c2efb4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Salespeople who use social selling achieve their sales goals 51% more<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-6919e4e\" data-id=\"6919e4e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-86ff08a elementor-widget elementor-widget-counter\" data-id=\"86ff08a\" data-element_type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"78\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\"><a href=\"#\" style=\"font-size:25px;padding-left:7px\">%<\/a><\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f8a306 elementor-widget elementor-widget-text-editor\" data-id=\"4f8a306\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>78% of social salespeople outperform colleagues who do not use social media.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-094de36 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"094de36\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-af22548\" data-id=\"af22548\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-42419fc elementor-widget elementor-widget-spacer\" data-id=\"42419fc\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c6c0265 elementor-widget elementor-widget-heading\" data-id=\"c6c0265\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What do we do to help you?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f17e43 elementor-widget elementor-widget-text-editor\" data-id=\"9f17e43\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In a market where the exploration phase runs predominantly online, it is critical for marketing and sales managers to understand the dynamics and identify the right channels to integrate into their strategies.<\/p>\n<p>Tools such as <strong>LinkedIn <\/strong>and<strong> Sales Navigator<\/strong> can give greater stimulus and effectiveness to growth and sales processes, directing sales managers to new sales opportunities.<\/p>\n<p>We can help you with <strong>training<\/strong> activities to the marketing and sales team, defining a <strong>strategy<\/strong> to meet the new challenges that the market presents, and supporting you in integrating these <strong>channels<\/strong> into daily life.<\/p><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f5be59 elementor-widget elementor-widget-text-editor\" data-id=\"0f5be59\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>*Source Linkedin <a href=\"https:\/\/business.linkedin.com\/sales-solutions\/social-selling\">https:\/\/business.linkedin.com\/sales-solutions\/social-selling<\/a><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Social selling. What&#8217;s social selling. In short, social selling is a way for salespeople to connect and build relationships with potential customers through social networks. In recent years, social selling has morphed into virtual selling as sellers are increasingly using technology and sales tech (not just social media) to connect with potential buyers. Social and [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":0,"parent":11622,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"class_list":["post-11657","page","type-page","status-publish","hentry"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/squaremarketing.it\/en\/wp-json\/wp\/v2\/pages\/11657","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/squaremarketing.it\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/squaremarketing.it\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/squaremarketing.it\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/squaremarketing.it\/en\/wp-json\/wp\/v2\/comments?post=11657"}],"version-history":[{"count":6,"href":"https:\/\/squaremarketing.it\/en\/wp-json\/wp\/v2\/pages\/11657\/revisions"}],"predecessor-version":[{"id":19605,"href":"https:\/\/squaremarketing.it\/en\/wp-json\/wp\/v2\/pages\/11657\/revisions\/19605"}],"up":[{"embeddable":true,"href":"https:\/\/squaremarketing.it\/en\/wp-json\/wp\/v2\/pages\/11622"}],"wp:attachment":[{"href":"https:\/\/squaremarketing.it\/en\/wp-json\/wp\/v2\/media?parent=11657"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}