Social selling.

In short, social selling is a way for salespeople to connect and build relationships with potential customers through social networks. In recent years, social selling has morphed into virtual selling as sellers are increasingly using technology and sales tech (not just social media) to connect with potential buyers. Social and virtual selling enable salespeople to establish trusting relationships, increase social credibility, and ultimately achieve their sales goals.

As technology and communication methods have advanced, connecting with potential customers in both B2B and B2C markets has replaced old sales techniques. These older sales techniques, such as telemarketing, lack the greater convenience and personalization of social and digital selling. Using your brand’s social channels and sales technology to actively interact with potential customers and develop a connection with them can help you achieve your company’s sales goal.

Social selling is not simply about adding new leads to your sales list; it is about forming meaningful social interactions and presenting your brand as a trusted source for solving a customer problem through your product or service.

Rather than a forced closing plan or a forward agreement, social selling is more closely related to lead generation, or the process of establishing and maintaining relationships with customers at all stages of the sales pipeline and funnel. In this regard, sales teams must be willing to invest time and focused efforts in constantly interacting with their prospects.*